There are over 4400 bike shops in the United States, generating the dominate dollar share of bike sales, while also commanding the vast majority of parts and accessory sales and virtually all of the service market. The facts are that  customer relies on the these shops and the shop owners have the power to influence what the customer buys.

Capabilities:

By advertising on Big Ring TV’s digital signage network you’ll have the ability to:

• Customize advertising and promotions with a flexible system that’s easily updated


• Shift the focus of in-store advertising and promotions with a “flip of a switch” based on seasonality, time of day, inventory, store location, etc


• Reach consumers at the right time and cost effectively


• Target consumers through new product launches, promotions, and brand awareness


• Engage consumers at point-of-purchase with ease


• Reach thousands of bike shop customers  on a daily basis

"The customer relies on the independent bike shop. We rely on bike shops. Our belief is the shop owner influences 80 percent of sales", Patrick J. Cunnane, president of Advanced Sports Inc. (Philadelphia Business Journal 2/29/08)

Benefits:

• Measurable advertising impact


• Guaranteed relevance to advertised products


• Ability to target your markets


• Customized in-store local sales and marketing programs


• Brand-building and brand extension


• Customized messages Captive audience reach at point-of-decision

Digital Signage Industry:

In-store digital signage is one of the fastest growing segments of the media industry. It capitalizes on the convergence of technology and changes in consumer behavior. In turn, driving highly relevant, location based advertising that delivers measureable results.

This industry is expected to grow from nearly $1.1 billion today to approximately $3.5 billion in the next 3 years. Major retailers and industry pioneers, such as Wal-Mart, have made significant investments to deploy digital signage networks that deliver results.